Why Birth Photography Matters?

There is something profound about witnessing the moment a woman’s world shifts as she becomes a mother. Birth photography captures this transformation—the emotional connection, the raw and unreal moments that define the birth experience. It’s not just a profession but a calling, a heartfelt honor to document the journey of life.

Natural birth delivery at home with mom and dad

“SABPA is Africa’s most professional & medically respected association of its kind.”

birth baby cries for the first time

What is SABPA?

The South African Birth Photographers Association (SABPA) was established in 2013 to integrate birth photography as a recognized and professional service within the healthcare field. By 2020, SABPA expanded its support to Namibia and Lesotho, fostering strong relationships with healthcare professionals and hospitals. Today, SABPA-certified photographers are trusted by numerous medical facilities for their adherence to safety, privacy, and ethical standards.

Our mission

SABPA’s core objectives include:

  • Building trust between photographers and medical professionals.
  • Providing specialized training and certification for safety and professionalism.
  • Enhancing patient experiences by bridging clinical excellence with narrative storytelling.
head delivery of baby
First breath of baby after delivery

SABPA Code of Conduct

Certified Birth Photographers

SABPA-certified photographers undergo rigorous training and must pass a certification exam developed with guidance from an independent Advisory Board. This ensures they:

  • Prioritize the safety of patients and newborns.
  • Follow strict medical protocols.
  • Uphold high ethical standards in all their work.

You can rest assured the following is strictly abided to at all times, it is a summary of what is included in the Oath of Conduct but not limited to the following:

Advisory Board

SABPA’s Advisory Board consists of professionals including gynecologists, anesthetists, nurses, midwives, doulas, lawyers, and professional photographers. They volunteer their expertise to:

    • Develop unbiased policies.
    • Guide ethical decision-making.
    • Represent diverse perspectives in birth photography.
Newborn baby meets granny in hospital
contractions during labour

Code of Conduct Highlights

Respect for Clients

  • Maintain professionalism and integrity at all times.
  • Respect the dignity, privacy, and preferences of clients.
  • Always arrange a certified backup photographer if unavailable.

Collaboration with Medical Professionals

  • Foster respectful and cooperative relationships with medical staff.
  • Follow all hospital-specific permission procedures.
  • Adhere to strict sanitation and infection control protocols.

Publishing Guidelines

    • Obtain client consent before publishing images.
    • Avoid publishing graphic content or explicit nudity unless explicitly requested by the client.
    • Blur or obscure medical staff’s identifying features unless permission is granted.

Protocols for Photographers

In Medical Environments

  • Wear branded scrubs and carry SABPA identification.
  • Use minimal equipment to ensure unobtrusiveness.
  • Lower cameras during emergencies and await guidance from medical staff.

Privacy and Confidentiality

    • Protect client medical records and personal information.
    • Avoid photographing other patients or publishing unauthorized images.
    • Exercise discretion in capturing sensitive moments.
Big sister meets baby sister in hospital
Big sister meets newborn brother

Member Accreditation

Rigorous Certification Process

To join SABPA, photographers must:

  • Achieve a minimum score of 85% on the entry exam.
  • Complete thorough training on medical protocols and expected behaviors.
  • Commit to ongoing professional development.

Role of SABPA

SABPA is not merely a listing directory but a regulatory organization ensuring professional standards and fostering communication between photographers and healthcare professionals. This ensures that all members are well-prepared and accountable.

c-section view of mom and dad saying hello to their baby